An overall sales of beer in Cameroon in 2015, according to figures published by the public limited company brasseries of Cameroon (SABC), are estimated at about 6.6 million hectoliters (or 660 million liters), including imports.
So far, the market is dominated by the SABC (78.0%), Guinness (14.4%) and the Union Camerounaise des Brasseries (UCB) 7.2%. At the SABC, beer sold at the end of December 2015, out free and out export is amounted to 5,104,301 hl (510,430,000 liters), a decrease of 5.7% compared to the previous year.
This decrease was due, according to the company, the negative impact of higher excise duties on beer sold by SABC, which resulted in an increase of 20% of the price, and also the competition with the Guinness small model, favored by a smaller increase in prices of 50 FCFA to 550 FCFA, so 9% of increasement.
However, Guinness Cameroon achieved in 2015 an increase of 12%, with volumes estimated at 943,000 hectoliters (94.3 million liters) and 14.5% of the market share.
Like Guinness, UCB has also improved with a growth of 8.6% in 2015. The global soft drinks market in 2015 is estimated at almost 4 million hectoliters (40 million liters), a growth of 16.7% compared to 2014.